As the eCommerce industry continues to expand at an unprecedented rate, new technologies, and payment methods are emerging. Buy Now, Pay Later (BNPL) services are one such technology that has revolutionized the eCommerce industry. BNPL is a form of financing that enables consumers to make purchases on credit and pay for them later, usually in installments. In recent years, an increasing number of businesses have adopted this payment method in order to attract and retain customers.
The influence of BNPL on the eCommerce industry has been nothing short of astonishing. As the number of people who shop online continues to rise, BNPL has enabled consumers to make purchases without having to pay in advance. This has resulted in increased sales for companies offering BNPL services.
From the perspective of the consumer, BNPL has a number of benefits. One of the greatest advantages is that it enables consumers to make purchases without paying for them in advance. This is especially useful for those who lack the funds to make a purchase in full. Moreover, BNPL typically does not require a credit check, making it an attractive option for those with imperfect credit. Lastly, BNPL provides payment schedule flexibility, enabling customers to spread out their payments over a longer period of time.
However, BNPL has a few disadvantages from the customer’s perspective. The possibility of accruing high-interest rates and fees for late payments is one of the greatest disadvantages. In addition, consumers may be more likely to make impulsive purchases if they know they can pay later, which can result in long-term overspending and financial strain.
From a business point of view, BNPL has also been a game-changer. Offering BNPL as a payment option can help businesses increase sales and attract more consumers. In addition, BNPL service providers typically receive payment in advance, even if the consumer is paying in installments. This can enhance cash flow and reduce the likelihood of nonpayment.
However, BNPL also has some disadvantages from a business standpoint. The possibility of increased fraud and chargebacks is one of the greatest obstacles. Additionally, businesses that offer BNPL services may be more susceptible to economic downturns, as consumers with financial difficulties may be less likely to make payments.
Image credits: Statista, BNPL adoption in India.
Despite these obstacles, BNPL is rapidly becoming a preferred payment method for both eCommerce customers and businesses. In 2023, BNPL payments are anticipated to increase by 22.9% annually to reach $14,289.4 million. The BNPL payment industry in India has experienced robust growth over the past four quarters, bolstered by the increased penetration of eCommerce.
The medium- to long-term growth outlook for India’s BNPL industry remains positive. The acceptance of BNPL payments is anticipated to increase at a compound annual growth rate (CAGR) of 12.2% between 2023 and 2028. The country’s BNPL gross merchandise value will increase from $11,628.8 million in 2022 to $25,387.2 million in 2028.
In conclusion, BNPL has had a significant impact on the eCommerce industry, providing consumers and businesses with a flexible and convenient payment option. BNPL has both consumer and business-related advantages and disadvantages, but it is evident that this payment method is here to stay. We can anticipate the emergence of even more innovative payment methods as eCommerce continues to develop, and it will be up to businesses to adapt and remain ahead of the curve.